ABSTRACT
Two of the key points to bear in mind in transnational marketing are how not to market a product and what regulatory provisions exist in relation to marketing a product across national boundaries. Regulatory provisions may be found at five levels: international, intergovernmental, non-governmental, regional and national. Restrictive and prohibitory measures against transnational marketing are as important as those required for sales-promotion-oriented drive. In this chapter an attempt is made to discuss briefly some of the important regulatory measures that transnational marketeers should be familiar with. The purpose is not to deal with all available regulatory measures, but to discuss, generally, the nature of such measures. Specific measures, if any, should be studied in relation to particular markets.
