ABSTRACT
Henry Kissinger What is crisis management?
A brief definition might capture it as ‘planning to prevent problems becoming public relations nightmares’.
Crisis management establishes contingency plans to ensure control of the communication process, when rumour and media interest threaten to wrest that control from an organisation. It is an irrelevance to those who hold the view that ‘it couldn’t happen here’ or ‘we would just say ‘no comment’.
