ABSTRACT
If you think of the total legal service in pictorial form as looking like a perfect circle, how would your own practice look to your clients? Would it be a perfect circle, an oblate spheroid like Saturn, or a small, deformed, twisted and dried up old prune? Based on the Innovation Toolkit issued by the DTI in 1990, it is possible, entertaining and useful to complete the following exercise by plotting the results onto a client perception picture. The test results will be based on the simple questionnaire below sent to a cross-section of your firm’s clients on an annual basis. It is over-simplistic, perhaps, but it is a start and it can be fun.
