ABSTRACT
Any analysis pertaining to the legal aspects of the commercial advertising phenomenon as it has been developed in Italy cannot but concentrate on the matter of self-regulation.
Self-regulation, of course, is the phenomenon by which a plurality of subjects shares the need to make their own behaviour conform to some rules of fairness, and determines to obey some common rules of behaviour, as well as some instrumental rules aimed at the observance of the former by specific coercive methods.
