ABSTRACT
The major part of the advertising industry is based in England, so the law of Scotland and Northern Ireland will not be looked at in this respect. The legal controls affecting the form or content of advertisements covers a wide spectrum of statutory and common law. Many of the regulations are derived from legislation and, in addition to the legal controls, a comprehensive system of self-regulation has evolved over the years, promoted by means of codes of practice. Some of the codes have been drawn up to comply with the statutory obligations, namely the ITC Codes and the Radio Authority Codes. Others, while purely voluntary, are supported by the advertising industry and relevant trade associations, that is, the British Code of Advertising Practice.
