ABSTRACT

The Austrian advertising market increased from Sch 16.72 bn to Sch 18.32 bn in 1997. The increase has been not so significant as in 1996 (almost 25%), but was not far short of 10%.

The advertising market in Austrian media is shared between television (26%), radio (9.8%), magazines (24.4%), daily newspapers (32.7%) and billboard advertising (7.1%).