One of the populist explanations for football hooliganism which we mentioned in Chapter 6 was the notion that football hooliganism is somehow caused by excessive alcohol consumption. Certainly this is the view held by many policy-makers, and has resulted in a range of British legislative controls over alcohol which we will consider in more detail in Chapter 13. At the European level, this view has resulted in a complete ban on alcohol sales at matches played under the jurisdiction of the Union of European Football Associations (UEFA), such as the ‘Champions League’. At football matches played under the jurisdiction of the International Federation of Football Associations (FIFA), such as the 1998 World Cup in France, the sale and possession of alcohol in the stadium are also prohibited by the rules of competition. In this chapter, we therefore want to examine the evidence base for the implementation of these kinds of controls.