ABSTRACT

'Increasingly, doctors are seeing the value of learning the language of management. A number of doctors have learnt the language and skills by gaining a formal qualification such as an MBA. Many more have followed an experiential route. This book is for doctors who see the value that an education in management can bring, whether formal or informal. The ultimate reason for doctors to be ambitious and to gain a management education is not for personal gain or for more letters after their name, but for the prize of better, safer healthcare for patients.' - From the Foreword by Sir Liam Donaldson This book encourages medics preparing for management roles to think about management and business as applied to healthcare, providing key insights on the skills involved and information for those who decide to study for an MBA. It informs health professionals on how they can improve the quality of healthcare through an understanding of business and management, including key areas such as understanding and managing accounts, marketing, and influencing and managing change. Healthcare professionals undertaking - or considering undertaking - MBAs or related management qualifications such as leadership fellowships will find this invaluable reading, as will consultants who are increasingly expected to be aware of and manage budgets for services. Undergraduate and practising doctors researching the options and roles available in medical management will also find this a vital source of information.

part Section 1|21 pages

From good to great

chapter Chapter 1|5 pages

So, why do an MBA?

chapter Chapter 2|9 pages

Alternatives to an MBA

chapter Chapter 3|5 pages

How does an MBA fit with current health policy?

part Section 2|24 pages

How to do an MBA?

chapter Chapter 4|12 pages

The logistics of planning an MBA

chapter Chapter 5|4 pages

Money matters

part Section 3|74 pages

Climbing the MBA mountain

chapter Chapter 7|8 pages

The who

chapter Chapter 8|12 pages

Understanding the market of healthcare

chapter Chapter 9|9 pages

Basics for the boardroom

chapter Chapter 10|8 pages

Marketing speak

chapter Chapter 11|9 pages

Inch pebbles and nudges: management of change

chapter Chapter 12|8 pages

Quality streets

chapter Chapter 13|12 pages

Doctorpreneur

chapter Chapter 14|6 pages

Strategy: plotting a path in healthcare

part Section 4|17 pages

Flying with an MBA

chapter Chapter 16|8 pages

Boundroids