chapter  8
Supply Chain Issues
Pages 24

Supply chains are important in CSR and development since the main contact between a corporation and a developing country will be through its suppliers. These will be as mundane as who is supplying the morning coffee to who, and how, the latest fashionable clothes are being supplied. The latter – with top brand names such as Armani, Emilio Zegna, Boss and so on stamped ‘Italy’ or ‘Germany’ – are, increasingly, largely made in developing countries. Only the high end (and high return) of design, colour, texture, advertising and marketing are done in the industrialized countries. And even these latter aspects are changing – already China is designing its own high fashion items and India is creating its own software products for example. In my lifetime, ‘Made in Japan’ has gone from implying cheap plastic toys to designating the latest computers, cars and electronic goods.