ABSTRACT
Fashion seems wedded to consumerism. Loosening this tie is at the heart of
a shift to a new and more sustainable fashion and textile sector. Many of the
ideas and approaches explored in this book signal the start of this unravel-
ling. These ideas, which include slow fashion, designing with needs and de-
velopment of local products among others, are types of design activism and
relate less to design as a creator of things and more to design as a promoter
of social change. Action and change are of central importance to sustainabil-
ity, as long-term environmental and social quality requires that we develop a
new model of individual and social action that is different to the one we have
today. The challenge of sustainability is to learn to live better, enriching the
SustainableFashionandTextiles
ties that bind us together as a society and regenerating environments while
also consuming much less.
