ABSTRACT
Business Model: American Forests is the nation’s oldest nonprofit citizens’ conservation organization. Since 1990, American Forests’ Global ReLeaf campaign has been planting native trees in rural and urban ecosystem restoration projects across the United States and around the world. The campaign plants trees where they are desperately needed such as along hillsides to reduce erosion and streams to prevent polluted runoff and sedimentation as well as other ecologically significant areas. About 85 per cent of American Forests’ tree-planting projects occur in the United States and 15 per cent are international efforts. All are conducted in cooperation with local partners, foresters, or natural resource experts. American Forests offers customers the opportunity to use an online carbon calculator in order to calculate the emissions associated with their daily lifestyle and then offset them by paying to plant trees (through the Global ReLeaf campaign) that will sequester the equivalent amount of carbon dioxide.
