Engaging People in Saving Energy on a Large Scale: Lessons from the Programmes of the Energy Saving Trust in the UK

Direct personal carbon emissions from homes and transport account for almost half of the UK's carbon emissions (HM Government, 2009a). The choices people make, from turning off lights to installing microgeneration, have the potential to make a significant contribution to meeting the UK's climate change targets. As a result, behavioural change is the key to unlocking significant carbon savings in the UK economy.