ABSTRACT
So what about the future? John had returned from Los Angeles and was beginning to reflect on 2001 and beyond. He says:
‘I don’t want to be doing this in ten years’ time. Because I have not been a company man, the growth of The Big Issue has had to be put in the hands of others. That The Big Issue has grown and multiplied is probably a greater surprise to me than anyone. It’s like I’m the guy who came up with the idea for Coca-Cola. One great idea, but then you need workers, managers, directors, marketeers, administrators to turn it into a reality.’
