Tourism, Transport and Environment: Theoretical Perspectives
There are a number of theoretical developments, important in the field of transport and tourism consumption, that require exploration and provide insights into slow travel. This chapter begins with an analysis of what drives tourist travel, and then explores the modal choice decision-making process. Studies of modal choice are largely rooted in cognitive models assuming a rational choice process. Much work, in the transport field, reviews the potential for widespread behavioural change in order to reduce environmental impacts of travel. Based on cognitive decision-making models, work in this area has identified an attitude-behaviour gap where awareness of environmental problems and positive attitudes towards environmental conservation fail to result in appropriate pro-environmental travel behaviour. This is apparent in all areas of travel, including tourism, where air travel is pervasive even among those who, ironically, have a strong conservation ethic (Barr et al, 2010). The failure to engage in appropriate behaviour is attributed to a number of barriers (Hares et al, 2010). A critique of this apparent attitudebehaviour gap is developed.