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Farmers need appropriate new technology: ideas about better ways of farming and some basic background information explaining why the idea will work. Since 2002, Van Mele and colleagues have been making farmer-friendly videos, by interacting with farmers who then speak to their peers through the camera (Van Mele, 2006). The videos can be aired on TV, or extensionists can take them to villages, show them and discuss them with people. This paper focuses on three suites of technology,

seed health, parboiling and rice cultivation, in Bangladesh and West Africa. We compare the reaction of Nigerian farmers to rice videos made in Bangladesh and in West Africa.