Skip to main content

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Marketing Communications Strategy

Chapter

Marketing Communications Strategy

DOI link for Marketing Communications Strategy

Marketing Communications Strategy

BookCIM Revision Cards: Delivering Customer Value

Click here to navigate to parent product.

Edition 1st Edition

First Published 2009

Imprint Routledge

Pages 7

eBook ISBN 9781856178525

ABSTRACT

Examine the role of marketing communications and its strategic aims

Taylor & Francis Group Logo

Policies
Journals
- Taylor & Francis Online
Corporate
- Taylor & Francis Group
Help & Contact
- Students/Researchers
- Librarians/Institutions
Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG© 2024 Informa UK Limited