ABSTRACT

Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognised as a profession with a set of skills which need to be learnt.

Arts Management is a comprehensive handbook for arts administrators working in all art forms and in organisations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money and event management.

Arts Management is an essential reference for practising arts administrators and students.

part Section 1|31 pages

Arts management and nationality

chapter 1|29 pages

Arts management and national identity

part Section 2|121 pages

Arts management and the community

chapter Case study 1|10 pages

Arts on fire

chapter 2|40 pages

Marketing

chapter 3|26 pages

Public relations and the media

part Section 3|77 pages

Arts management and the organisation

chapter Case study 2|10 pages

Arts and crafts industry development

chapter 5|43 pages

Management of people and place

chapter 6|22 pages

Financial management

part Section 4|35 pages

The global perspective

chapter Case study 3|7 pages

The Arts 2000 initiative

The development of a document for international recognition of a city's architecture and cultural heritage.