ABSTRACT

This unique and controversial book puts professional practice in the spotlight. It provides excellent comparative teaching material for professionals to help them develop reflective and ethically responsive practice and initiates a long overdue debate. 'One of the main contributions that this book makes is to provide readers from many different backgrounds professional personal and organisational with a vocabulary with which to begin to articulate the importance ambivalence and discomforts that can surround the enactment of values in the turbulent environment surrounding professions of all kinds today. The editors of this book assert that 'values are everybody's business'. It is my belief that readers will become convinced of the veracity of this assertion once they have read the fascinating and very varied discussions of the ways in which values and professions have interacted and continue to interact' John Wyn Owen in the Foreword

chapter 1|5 pages

The World of Writing

chapter 2|7 pages

Understanding the Writer

chapter 3|11 pages

Understanding the Market

chapter 4|7 pages

Setting the Brief

chapter 5|7 pages

Doing the Research

chapter 6|7 pages

Planning

chapter 7|11 pages

Effective Writing

chapter 8|11 pages

Revision

chapter 9|8 pages

Selling your Article

chapter 10|14 pages

Where Do We Go From Here?