ABSTRACT
One of the most interesting propositions of Albert Bandura's Aggression: A Social Learning Analysis is that representations of violence in the media could act as reinforcement for aggressive behavior. One of Bandura's distinctive theories was that reinforcement can act as a maintaining force for aggressive behavior. Aggression was one of the first works to use experimental methodologies from the outset to refute psychoanalytic arguments. A less-developed idea in Albert Bandura's Aggression is the link between age, development, and aggression. A reviewer describing the impact of Bandura's work said that his social cognitive theory "began to be criticized for its lack of attention to the importance of changes with age that might have an impact on behavior". Bandura contends that the reinforcement of aggressive behavior can be positive, which was a departure from earlier theories that suggested that aggression was always produced by a negative internal drive.
