ABSTRACT
Daniel Kahneman work revolves around human judgment and decision-making; Amos Tversky was studying measurement and expected utility theory. Daniel Kahneman and Amos Tversky’s 1974 article “Judgment under Uncertainty: Heuristics and Biases” was published early in both authors’ careers. It was one of their first collaborative works and kickstarted a long and fruitful collaboration. This collaboration followed three broad phases. First, they conducted a series of ingenious experiments that revealed some human heuristics and their associated biases. In their second phase, Tversky and Kahneman investigated how human decision-making deviates from the predictions generated by the rational agent model. In the last phase of their collaboration, Tversky and Kahneman worked on reconciling the two modes of human decision-making: rational approach and intuition-driven approach. Tversky and Kahneman received much positive attention for “Judgment under Uncertainty,” and soon emerged as the leading scholars on decision-making.
