ABSTRACT

When people hear "the Cloud," they think of cloud computing, just a sliver of what the Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. The Cloud is ?where your kids go to dive into online play. It's where you meet and make friends in social networks. It's where companies find the next big idea. It's where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of the Cloud and how to embrace its possibilities.

chapter |11 pages

Cloud Context

chapter |21 pages

Cloud Economics 201

chapter |21 pages

Separating the Signal from the Noise

chapter |39 pages

The Myth of Security

chapter |10 pages

It’s the Behavior, Stupid

chapter |4 pages

Letting the Outside In

chapter |3 pages

Creative Destruction

chapter |3 pages

Cloud Capitalism

chapter |21 pages

The Value Chain in the Cloud

chapter |12 pages

Less Is Greater Than More

chapter |41 pages

Trust in the Cloud

chapter |6 pages

Endnotes

chapter |2 pages

References

chapter |14 pages

Index

chapter |4 pages

What’s Next?