ABSTRACT

In a multicultural environment, having intercultural competences is the most important determining factor between success and failure.

This concise book introduces the topic for students and scholars. Building upon an accessible understanding of cultural differences, the author provides various models for understanding and framing culture. Theory is linked to practice by examining how to deal with intercultural conflicts via practical examples and advice.

Students striving to perform well in intercultural environments, will benefit from reading this book which helps them convert models and cultural knowledge into practical skills.

part 1|56 pages

What is culture?

chapter 1|20 pages

Dynamic definition of culture

chapter 2|15 pages

Where does culture come from?

chapter 3|16 pages

Cultural identity

part 2|76 pages

Acquiring knowledge: the science behind culture: models and theories

chapter 4|18 pages

Measuring cultural differences

chapter 5|31 pages

Working with the model of Geert Hofstede

chapter 6|22 pages

Working with the model of Richard Lewis

part 3|89 pages

Learning competences: intercultural communication in practice

chapter 7|21 pages

Cultural aspects of communication

chapter 9|21 pages

Recognizing hidden cultural communication

chapter 10|21 pages

Dealing with cultural conflicts