ABSTRACT
Many different actors amplify technical messages for the public. Primarily, amplification of scientific and medical messages is done by the media. Oftentimes, journalists attempt to frame technical findings within one or more actual or potential applications to generate a high level of interest for their readership and viewership. While scientific findings may not naturally carry salience and exigence, almost by definition, medical science does because every member of the public gets sick and dies. As I will argue below, how the public interfaces with nanomedicine may be unique when compared to nanotechnology as a larger set.
