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Book

Applied Communication Theory and Research

Book

Applied Communication Theory and Research

DOI link for Applied Communication Theory and Research

Applied Communication Theory and Research book

Applied Communication Theory and Research

DOI link for Applied Communication Theory and Research

Applied Communication Theory and Research book

Edited ByH. Dan O'Hair, Gary L. Kreps
Edition 1st Edition
First Published 1990
eBook Published 19 September 2013
Pub. Location New York
Imprint Routledge
DOI https://doi.org/10.4324/9780203812204
Pages 392
eBook ISBN 9780203812204
Subjects Communication Studies, Education
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O'Hair, H.D., & Kreps, G.L. (Eds.). (1990). Applied Communication Theory and Research (1st ed.). Routledge. https://doi.org/10.4324/9780203812204

ABSTRACT

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

TABLE OF CONTENTS

part |2 pages

PART I FUNDAMENTAL VIEWPOINTS

chapter 1|20 pages

Conceptual Issues Dan O'Hair, Gary L. Kreps, and Lawrence Frey

chapter 2|34 pages

Applied Communication Methodology Lawrence Frey, Dan O'Hair, and Gary L. Kreps

part |2 pages

PART II CONTEXTS

chapter |2 pages

ORGANIZATIONAL CONTEXTS

chapter 3|16 pages

Industrial Relations Communication Carl Botan

chapter 4|26 pages

Communication and Negotiation Deanna F. Womack

chapter 5|20 pages

Organizational Communication Research and Organizational DevelopmentGary L. Kreps

chapter |2 pages

EDUCATIONAL CONTEXTS

chapter 6|16 pages

Training and Development for Communication Competence Gustav W. Friedrich and Arthur VanGundy

chapter 7|20 pages

Application of Communication Strategies in Alleviating Teacher Stress Mary John O'Hair and Robert Wright

chapter |2 pages

SALES AND MARKETING CONTEXTS

chapter 8|22 pages

The Dynamics of Impression Management in the Sales InterviewDale G. Leathers

chapter 9|18 pages

Focus Group Research: The Communication Practitioner as MarketingSpecialistConstance Courtney Staley

chapter 10|20 pages

Audience Analysis Systems in Advertising and Marketing Ralph R. Behnke, Dan O'Hair, and Audrey Hardman

chapter |2 pages

LEGAL AND POLITICAL CONTEXTS

chapter 11|20 pages

Application of Communication Research to Political Contexts Kathleen E. Kendall

chapter 12|24 pages

Legal Communication: An Introduction to Rhetorical and CommunicationTheory Perspectives Steven R. Goldswig and Michael J. Cody

chapter |2 pages

HEALTH CONTEXTS

chapter 13|26 pages

Applied Health Communication ResearchGary L. Kreps

chapter 14|16 pages

Health, Aging, and Family Paradigms: A Theoretical PerspectiveMary Anne Fitzpatrick

chapter 15|18 pages

Communication and Gynecologic Health Care Sandra L. Ragan and Lynda Dixon Glenn

chapter 16|22 pages

Dentist-Patient Communication: A Review and Commentary Richard L. Street, Jr.

chapter 17|18 pages

Communication Within the Nursing HomeJon R. Nussbaum

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