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Book

Business Intelligence and Analytics in Small and Medium Enterprises

Book

Business Intelligence and Analytics in Small and Medium Enterprises

DOI link for Business Intelligence and Analytics in Small and Medium Enterprises

Business Intelligence and Analytics in Small and Medium Enterprises book

Business Intelligence and Analytics in Small and Medium Enterprises

DOI link for Business Intelligence and Analytics in Small and Medium Enterprises

Business Intelligence and Analytics in Small and Medium Enterprises book

Edited ByPedro Novo Melo, Carolina Machado
Edition 1st Edition
First Published 2019
eBook Published 10 December 2019
Pub. Location Boca Raton
Imprint CRC Press
DOI https://doi.org/10.1201/9780429056482
Pages 165
eBook ISBN 9780429056482
Subjects Computer Science, Economics, Finance, Business & Industry, Engineering & Technology
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Melo, P.N., & Machado, C. (Eds.). (2019). Business Intelligence and Analytics in Small and Medium Enterprises (1st ed.). CRC Press. https://doi.org/10.1201/9780429056482

ABSTRACT

Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena.

This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area.

Features

  • Focuses on the more recent research findings occurring in the fields of BI&A
  • Conveys how companies in the developed world are facing today's technological challenges
  • Shares knowledge and insights on an international scale
  • Provides different options and strategies to manage competitive organizations
  • Addresses several dimensions of BI&A in favor of SMEs

TABLE OF CONTENTS

chapter 1|12 pages

Process Mining – Prerequisites and Their Applicability for Small and Medium-sized Enterprises

ByAlexander Zeisler, Christopher Bernhard, Julian Marius Müller

chapter 2|12 pages

Using Customer Analytics to Succeed: The Case of Mexican SMEs

ByLaura Zapata-Cantú, Teresa Treviño, Flor Morton

chapter 3|12 pages

Data Management Software Solutions for Business Sustainability – An Overview

ByMihaela-Filofteia Tutunea

chapter 4|16 pages

A Paradigm Shift in Accounting and Auditing in the Era of Big Data

ByAdelaide Martins, Ana Paula Silva, Alexandra Fontes

chapter 5|22 pages

Mobile Advertising Framework: Format, Location and Context

ByBilal Aslam, Heikki Karjaluoto

chapter 6|14 pages

Marketing Analytics: Why Measuring Web and Social Media Matters

ByXabier Martínez-Rolán, Teresa Piñeiro-Otero

chapter 7|15 pages

Managers' Perception of Business Intelligence Capability of SMEs in Turkey

ByMine Afacan Findikli, Mustafa Sundu, Okan Yaşar

chapter 8|17 pages

The Development of Loyalty Programs in the Retail Sector

ByMuniba Rauf, Heikki Karjaluoto

chapter 9|28 pages

Business Intelligence, Big Data and Data Governance

ByHélder Quintela, Davide Carneiro, Luís Ferreira
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