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Business Strategy
DOI link for Business Strategy
Business Strategy book
Business Strategy
DOI link for Business Strategy
Business Strategy book
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ABSTRACT
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.
The following features are included:
* A comprehensive introduction to the subjects of business strategy and strategic management
* Complex issues explained in a straightforward way for students new to this topic
* Student friendly learning features throughout
* Case studies of varying lengths with questions included for assignment and seminar work
* A discussion of both traditional theory and the most recent research in the field
This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.
A web-based Tutor Resource Site accompanies the book.
TABLE OF CONTENTS
part |6 pages
Part I An introduction to the strategic process
chapter 1|24 pages
Strategy and strategicmanagement
chapter |1 pages
Part II Internal analysis
chapter |1 pages
What are the components of an internal analysis?
chapter 2|14 pages
Thebusiness organization: competences andactivities
chapter 3|16 pages
Human resources and culture
chapter 4|23 pages
Financial analysis andperformance indicators
chapter 5|27 pages
Products andmarkets
part |2 pages
Part III External analysis
chapter 6|14 pages
Analysis of themacroenvironment
chapter 7|24 pages
Analysis of the competitive environment
chapter 8|26 pages
Competitive advantage: strategies, knowledgeand core competences
part |2 pages
Part IV Strategic implementation andmanagement
chapter 9|11 pages
Evaluation and selection of strategies
chapter 10|18 pages
Strategic implementation
chapter 11|21 pages
Strategic development: directions andmechanisms
chapter 12|23 pages
Quality, operations, performance andbenchmarking
chapter 13|23 pages
International andglobal strategies
chapter 14|14 pages
Social responsibility andbusiness ethics
chapter 15|14 pages
Strategicmanagement: present and future trends
part |1 pages
Part V Case studies