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Book

Business Strategy

Book

Business Strategy

DOI link for Business Strategy

Business Strategy book

Business Strategy

DOI link for Business Strategy

Business Strategy book

ByGeorge Stonehouse, Bill Houston
Edition 2nd Edition
First Published 2002
eBook Published 9 July 2002
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780080476346
Pages 475
eBook ISBN 9780080476346
Subjects Economics, Finance, Business & Industry
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Stonehouse, G., & Houston, B. (2002). Business Strategy (2nd ed.). Routledge. https://doi.org/10.4324/9780080476346

ABSTRACT

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.

The following features are included:

* A comprehensive introduction to the subjects of business strategy and strategic management
* Complex issues explained in a straightforward way for students new to this topic
* Student friendly learning features throughout
* Case studies of varying lengths with questions included for assignment and seminar work
* A discussion of both traditional theory and the most recent research in the field

This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.

A web-based Tutor Resource Site accompanies the book.

TABLE OF CONTENTS

part |6 pages

Part I An introduction to the strategic process

chapter 1|24 pages

Strategy and strategicmanagement

chapter |1 pages

Part II Internal analysis

chapter |1 pages

What are the components of an internal analysis?

chapter 2|14 pages

Thebusiness organization: competences andactivities

chapter 3|16 pages

Human resources and culture

chapter 4|23 pages

Financial analysis andperformance indicators

chapter 5|27 pages

Products andmarkets

part |2 pages

Part III External analysis

chapter 6|14 pages

Analysis of themacroenvironment

chapter 7|24 pages

Analysis of the competitive environment

chapter 8|26 pages

Competitive advantage: strategies, knowledgeand core competences

part |2 pages

Part IV Strategic implementation andmanagement

chapter 9|11 pages

Evaluation and selection of strategies

chapter 10|18 pages

Strategic implementation

chapter 11|21 pages

Strategic development: directions andmechanisms

chapter 12|23 pages

Quality, operations, performance andbenchmarking

chapter 13|23 pages

International andglobal strategies

chapter 14|14 pages

Social responsibility andbusiness ethics

chapter 15|14 pages

Strategicmanagement: present and future trends

part |1 pages

Part V Case studies

chapter |2 pages

Learning outcomes grid

chapter |5 pages

Suggested case questions

chapter 1|140 pages

Pilkington and its float glass innovation

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