ABSTRACT
55The resilience of small- and medium-scale businesses during the economic crisis is no longer doubted. While other companies with large capital collapsed due to the crisis, small and medium-scale businesses actually survived and were persistent to run. The research is a continuation of previous research which was conducted in 2014−2015 on several small- and medium enterprises in West Java. The previous research was conducted using mixed-method, while this research was conducted in 2016−2017 with qualitative method using case study. Several in-depth interviews and observations have been carried out on five young entrepreneurs in Bandung who are mostly students. Their major business sectors are fashion and culinary. Bourdieu’s theory of capital was used to analyze the findings. The results showed that financial capital and good bookkeeping were necessary for business development. Each young entrepreneur shows a different way of managing their finance creatively. The same factors which are key to their success are not profit-money-oriented only, but they are more concerned with networking which is social capital. In addition, mastery of smartphone usage and social media to win the competition is an absolute requirement to sustain their businesses.
