ABSTRACT
One key to successful management of agro-tourism business is performance management which should be related to service quality. Performance management research is generally done on a profit-oriented company, but employee performance management research which is related to digitalization has never been done in the agro-tourism sector, especially for medium-sized enterprises which are not always profit-oriented. This research was set as a case study and was conducted in a middle-sized enterprise of agro-tourism sector at Kecamatan Lembang. The study was aimed to complete the model of employee performance management by finding out what kind of benefits and challenges of digitalization can improve the application of the model. The limitation of this paper is the output model that can be used only to agro-tourism sector in this enterprise. However, this framework will be useful for every researcher who is interested in employee performance management for tourism-service sector.
