ABSTRACT
Introduction.and.Overview............................................................................... 266 Requirements.of.Multimedia.Service.Design................................................. 268
Multimedia.Service.................................................................................... 268 Customer.Context.in.Service.Demand.................................................... 269 Operator.Motivation.for.Service.Delivery.Platform.............................. 270 Business.Model.for.Third-Party.Multimedia.Service.Provider........... 273
Reference.Frameworks.and.Architectures.in.Service.Delivery.................... 274 IP.Multimedia.Subsystem.(IMS).............................................................. 275 Service.Delivery.Platform.(IT-Based.SDP)..............................................277 Parlay.and.Parlay.X.................................................................................... 278 Software.as.a.Service.(SaaS)......................................................................280 Service.Delivery.Framework.(SDF).......................................................... 282
Service.Delivery.Platform.Reference.Architecture.........................................283 A.Service.Delivery.Framework.for.Multimedia.and.
