ABSTRACT
Destination competitiveness has become a critical issue and creates an increasing challenge in the tourism market. A successful tourism destination should embrace an integrated approach towards many components of the tourism system and the competitive advantage of a destination is closely related to the quality of the products offered, is quality of tourist experience provided by the destination. This paper discussed the tourism destination competitiveness from a tourist’s perspective, using Langkawi Island, Malaysia as a case study. Through surveys of 384 tourists and using PLS-SEM some useful insight related to investigate issue is obtained.
