ABSTRACT

ABSTRACT: Mass communication is subject to daily changes that result in the best satisfaction of the recipient approaching him. In today’s terms the media fail only informative function but it is primarily the satisfaction of beneficiaries through entertainment. The audience has become more difficult not to be content with a superficial glance, looks more and more information from all walks of life (education, science, arts, travelling). Situation arises in which one becomes slavishly dependent on specific programs through which survives even his life. It can be stated that the traditional transmission model is always changing and sharing it enriches the different models.