ABSTRACT
Michael Porter is one of the world’s leading writers on strategy. His approach is to describe the building blocks of strategy, notably the determinants of competitive advantage on which successful strategies can be built. His concept of strategy is built on a few simple but effective tools, notably the famous ‘five forces’ model, the value chain and the fourfold typology of generic strategies. All of these are now widely used in strategic thinking by businesses around the world. More recently he has looked at broader issues such as how nations and regions can seek and maintain competitive advantage in the global economy.
