ABSTRACT
Change is difficult, and organizational change is particularly challenging, thus the huge amount of research on managing organizational change, usually called ‘change management’. What is change management? Some might say that it is an oxymoron since change is too unpredictable and chaotic to control or manage. However, good managers must attempt to manage it. Change management is the executive skill or art of leading or supervising the people involved in the transformation of or in an organization. People
Nothing happens in an organization without communication. As Eccles and Nohria say in Beyond the Hype: Discovering the Essence of Management, ‘Without the right words, used in the right way, it is unlikely that the right actions will ever occur . . . Without words we have no way of expressing strategic concepts, structural forms, or designs for performance measurement systems. In the end, there is no separating action and rhetoric’ (1992). Thus, without effective employee communication and a rigid approach to communication during major change, a change programme has little chance to succeed.
