ABSTRACT
A glance around corporate America quickly reveals new and diverse faces and the fact that successful corporate entities cross many cultural and international boundaries in the conduct of their business. Most estimates of
and that in 2010 white males will represent less than 40 per cent of the American workforce (Arai, Wanca-Thibault, and ShockleyZalabak, 2001). Corporate diversity programmes and attitudes toward workplace
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Diversity programmes have become an essential element of the modern corporation because of the varied demographics of organization members, stakeholders and potential clients. But what are the attitudes toward, and the focus of, contemporary corporate diversity programmes? The discussion of this question is addressed through the observations of diversity personnel, middle managers and corporate communication managers who carry responsibility for monitoring diversity programmes.
