ABSTRACT
If you visit any urban street of South Korea (henceforth Korea), you would be fairly surprised that there are so many signboards named “PC bang” or “Game bang” on the streets. If you think these places are ordinary Internet cafés, you should go inside one of them. You immediately cannot miss the unique atmosphere of such places. In contrast to the Internet café, visitors to PC bangs (PC rooms) are mostly playing online games at each networked computer. There are few who are web surfi ng or doing offi ce jobs.
