ABSTRACT
Best practices in content strategy are difficult to systematize because they rely on a contextual understanding of an organization in order to be put into use. They largely become known through practitioners who contribute to literature on how to enact content strategy and research by academics who analyze practitioner literature for patterns and do empirical research. To connect these two conversations in the future, I provide a heuristic for how we might unite academic literature and practitioner literature in an effort to push the content strategy conversation forward in a way that is systematic but also that keeps pace with industry needs.
