ABSTRACT
This chapter recounts an experiment in guerilla urban intervention involving large-scale image projections on building façades. Carried out in Linz, Austria, the project took the form of a masterclass organized by interactive media artist Rafael Lozano-Hemmer. The project is contextualized in relation to Situationist practices such as the “possible rendezvous” and the “dérive.” The notion of site-specific art is set aside in favor of a concept of “relationship-specific art,” in order to highlight the performative dimensions of this and allied practices. Special attention is given to the way in which non-visual senses, in particular kinesthesia, are activated through vision, and how out-sized image projection magnifies this interfusion of the senses into an experience of the local urban fabric, itself integrated with the translocal image economy of contemporary capitalism.
