ABSTRACT
A most critical factor affecting the wellbeing of women entrepreneurs is business sustainability. Yet most women who start business ventures around the world, although they are brave and courageous to improve their lives, the condition of their families, and the world around them, lack knowledge of how to make a business sustainable. The growing importance of women entrepreneurs as a global phenomenon impacting inclusive development is pressing for innovation and a new inclusive paradigm to assess women’s achievement. Innovative assessment methods need to depart from traditional male oriented approaches and structures that fail to fairly value women’s non-monetary contributions. Times call for a transition from quantitative rules of entrepreneurial success (revenues, scalability, number of employees) to qualitative approaches focused on the wellbeing of women entrepreneurs, alignment with business success, and sustainability formulas. In this environment, this chapter presents the Entrep Sustainable Quality Management Model for entrepreneurship (EntrepSQME) designed and used to train women to systematically introduce quality management as the basis for business sustainability.
