ABSTRACT
This chapter examines visitor attractions as a key element of both the tourist’s activities and as a business activity that has specific management requirements including the role of events. This chapter explains how to define and classify visitor attractions and the relationship with events as attractors of tourism. It also illustrates the marketing and management issues associated with visitor attraction development including seasonality and measures attractions have taken to address seasonality. The growing importance of events and meetings in the visitor economy and as an attractor of visitors to destinations including the role of the Olympic Games and mega events in destination development. The chapter also examines the importance of managing the visitor experience at attractions and future issues for tourism managers.
