ABSTRACT
Lacan's original addition to psychoanalysis is that there is no longer just one signifier (the Name-of-the-Father) that regulates jouissance, but rather what we see today is the proliferation of the Names-of-the-Father. For Freud, the subject was divided between the ideals and the demands of the drive. This phenomenon has an intimate correlation with the Lacanian concept of superego, whose imperative is the "order to enjoy", an imperative absolutely in accordance with our time. A good example of this phenomenon is depicted by the Broadway musical Rent that was translated into a movie of the same name. The play's dramatic end situates the fear around sex, addictions, and its mortal relationship with Acquired Immune Deficiency Syndrome (AIDS), and death. Privacy and individualism have a positive meaning, and the concept of personal realization and recognition is outside of the social context.
