ABSTRACT

Entrepreneurship is about individuals identifying, evaluating, and exploiting opportunities. The discipline of psychology, which deals with the human mind and behaviour, provides a profound scientific base to understand and theorize about entrepreneurship. This book provides an interesting introduction to the fascinating field of the psychology of entrepreneurship and the various topics that it entails. Reviewing the research conducted over the last 10+ years, the chapters in this book provide updates and novel insights into established topics and new developments in the field of the psychology of entrepreneurship.