ABSTRACT

The core competence concept, originally coined by C. K. Prahalad and Gary Hamel in 1990, significantly changed our understanding of how to develop organisational competitive advantage, meaning the

collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies . . . The real sources of advantage are to be found in management’s ability to consolidate corporate wide technologies and production skills into competencies that empower individual businesses to adapt quickly into changing opportunities.