ABSTRACT

This chapter summarises the findings of three parallel studies on air travel choice behaviour conducted by the authors in the past few years. The three studies make use of different datasets, with two studies using Revealed Preference (RP) data and one study using Stated Choice (SC) data. This chapter has three main findings. Firstly, the results give a clear indication of the advantages of Stated Choice data in retrieving significant effects for a number of conceptually important attributes, such as air fares and frequent flier benefits. Secondly, all three studies show that advanced model structures do lead to better performance, but that these gains come at the cost of a very significant rise in estimation cost. Finally, all studies show the importance of airport access time in that passengers have a strong preference for departing from the airport closest to their ground level origin.