ABSTRACT
The goals of this chapter are to review the challenges faced in developing a fully online journal and the particular difficulties in establishing a sound publishing business model, setting them in the wider context of developments in electronic publication, Open Access and Open Data. It demonstrates how Internet Archaeology has adapted to a rapidly changing external environment. Internet Archaeology was the first refered online e-journal in archaeology and has been very successful in gaining international recognition as a high-quality academic journal. The journal has had a transformative effect on scholarly communication in archaeology and a significant impact on the humanities more broadly. In conjunction with the ADS, Internet Archaeology has also introduced an annual digital data reuse award to encourage archaeologists to undertake their research in the digital archive, rather than expensively destroying more primary data in the field or laboratory.
