ABSTRACT
Larry Biddle, deputy finance director for the Dean campaign, came from a nonprofit general fundraising background and provides a look at the campaign from the point of view of an experienced and relatively traditional campaigner. He tells his story of entering the wild new world of Joe Trippi and e-mail fund-raising. He also tells the history of his most famous creation—the Dean fund-raising bat—and the lessons he learned and applied in later campaigns. Wired magazine once referred to him as “the arbiter of the new hotness,” about which Biddle comments, “Not bad for a guy in his sixties.” He is principal of PlanningWorks, helping citizen-sector organizations develop interactive technology strategies.
