ABSTRACT
In the wake of the economic crisis of 2008, conventional banking seems to be giving a higher priority to sustainable policies and practices. A new generation of bankers called for a serving, diverse, outspoken and sustainable banking sector. Many banks have made some progress in this area but they are certainly not finished with it. To enlighten this mysterious area, this chapter focuses on how a bank can be evaluated and positioned in terms of corporate sustainability.
To address this area, this chapter uses the Phase Model of Sustainable Development (Tulder et al., 2014). This model describes various phases that companies go through in the transition towards corporate sustainability. A great part of the research done is about adapting and applying this model to the commercial banking sector. Moreover, the model was applied to a major commercial bank in The Netherlands, leading to interesting observations and conclusions.
