ABSTRACT
This chapter explores emerging debates over regulating alcohol campaigns in social media. Major alcohol suppliers and producers have constructed multiple trade groups working to defeat effective, evidence-based alcohol policy and protect alcohol producer revenues in the United States (US) and in nations around the world. One of the largest and most influential producer trade organisations is the newly renamed International Alliance for Responsible Drinking (IARD), affiliated with the Global Alcohol Producers Group and previously known as the International Center on Alcohol Policy (ICAP). The US trade group for spirits, the Distilled Spirits Council of the US (DISCUS), represents both producers/suppliers and marketers, with 15 large corporate members. Along with its policy agenda and programmes for large international spirits producers and smaller producer members, DISCUS also runs a domestic policy arm called the Foundation for Advancing Alcohol Responsibility (FAAR), known as the Century Council prior to its rebranding campaign in 2014.
