ABSTRACT

The brain is a very widespread communication network. The units of the human brain function in a way that they offer the powerful force of example to anyone interested in strengthening any human organization. J. H. Steinbruner writes, “there is no one who would seriously contest that the human brain is the ultimate focus of decision making. The search for models of decision-making appears to have followed or paralleled a pattern identified by Comte, one of the founders of sociology, to describe the evolution of scientific enquiry: First, mankind studied that which is most remote, astronomy; physics; then chemistry. The organizational analog is that because the environmental inputs are never constant, responses can never be constant. G. Bateson and N. Wiener and many others have argued for application of the cybernetic perspective to human organizations. Of the living models for “ideal” organizational behaviour, the most familiar is that of Max Weber; this is generally called the bureaucratic or rational model.