ABSTRACT
According to developer relations specialist Alex St. John, "Bill Gates had a fierce competitive frustration with Apple and could be said to be nearly obsessed with crushing his only real consumer OS rival". In an early response to Apple's success, Microsoft had fired up a developer relations group of sorts in the mid-1980s, run by Scott Treseder. With only a Bachelor's degree from the University of California at Berkeley, Cam Myhrvold ultimately became a vice president in charge of the Internet Customer Unit, but before that, he helped form and direct the Developer Relations Group, often referred to simply as DRG. It became clear that DOS was not the only operating system, and that the next dominant operating system for the PC would be up for grabs, with several companies positioned to develop it. Apple’s promotion of the Macintosh placed the word “evangelism” square onto the map of people’s consciousness.
