ABSTRACT
This was the case in the Wall Street Journal article by O'Boyle in 1983. A major manufacturer of refrigerators had started a completely new design that incorporated rotary compressors. However, a rotary compressor had never been used in a refrigerator and would require powder metal parts that had never been manufactured before by this company. The new refrigerator needed to be developed as soon as possible. Unfortunately, "it is difficult to strike a magical balance between getting it right and getting it fast." Too fast a development cycle can cause problems.
